I do not believe there is any good evidence to substantiate the claims I have listed. The registrant is therefore in clear breach of the following:

1. CNHC Code of Conduct, Performance and Ethics for Registrants

In particular:

C1 You must act always in the best interests of your patients, clients and users
Making claims for which there is no good evidence or for which there is negative evidence is not acting in the best interests of patients, clients and users.

C3 You must maintain high standards of personal conduct
Making misleading claims cannot be aligned with maintaining high standards.

C5 You must ensure that your knowledge, skills and performance are of a high quality, up to date, and relevant to your field(s) of practice
By making claims not in line with robust scientific evidence, the registrant cannot be ensuring his/her know;edge is up to date.

C6 You must act within the limits of your knowledge, skills and experience and, if necessary, refer on to another Registrant practitioner or healthcare professional
By making these claims, it is clear that the registrant is acting beyond the limits of their knowledge.

C9 You must get informed consent to give treatment (except in an emergency)
Service users cannot give informed consent if they are misled by the registrant's claims.

C13 You must carry out your duties in a professional and ethical way
 Making untrue or unchecked claims about the effectiveness of your treatment is highly unethical and a breach of their ethical duty.

C14 You must behave with integrity and honesty.
Since the therapy descriptors and advertising guidance was published some time ago and registrants have been made aware of them, continuing to make misleading claims that are not in line with the therapy descriptor and advertising guidance shows a lack of professionalism and integrity by the registrant.

C15 You must follow CNHC guidelines in relation to advertising your services

C16 You must not be involved in any behaviour or activity that is likely to damage your profession’s reputation or undermine public confidence in your profession
By making misleading claims, the registrant is damaging the reputation of other registrants and undermining public confidence in them.

...thus violating the General principles of the Code.

2. CNHC Guidance Sheet on Advertising
This makes registrants aware of the requirements of complying with the CAP Code and ASA guidance. I believe that the claims I have highlighted do not comply with the CAP Code and ASA guidance, particularly in respect to the lack of robust evidence that substantiates the claims. I note that the CAP Code requires advertisers to hold the required level of substantiation at the time the claim is made.

3. CNHC Therapy Descriptors
The registrant is clearly making claims that are significantly outside the therapy descriptor. Since I am aware that these Therapy Descriptors have been agreed with the Committee of Advertising Practice, the public should expect all claims made by registrants to be in line with the Therapy Descriptor. This is clearly not the case.

As the voluntary regulator of this practitioner, you have stated that your key purpose is to:

...act in the public interest and enable proper public accountability of the complementary therapists that it registers.

By continuing to allow them to make misleading or false claims in their advertising, you are failing in that duty and not dealing with these issues promptly and effectively undermines public confidence in the CNHC as a voluntary regulator.

Where the website is for a clinic at which more than one registrant provides the therapy for which the claims are made, please consider this as a complaint against all such clinic registrants.

Additionally, and bearing in mind the duties imposed by the CNHC Code, it is clear that they are jointly and severally liable for the information contained on the website and responsibility for the claims made on the website cannot be abrogated to a third party.

In the context of the pages listed, I believe the claims are being made for therapy identified on that page and not for any other treatment the registrant or other person at that clinic may provide.

Please acknowledge receipt by return and please keep me fully informed of your progress in dealing with my complaint, including notifying me of the outcome of your investigations and the sanctions taken against the registrant.

I would be grateful if all communication could be done via email to the address given.

If you require any further information, please do not hesitate to contact me.